The Psychological Effects of Colour

Colour is a powerful force in our lives, it can have effects on our bodies and minds. While perceptions of colour are somewhat subjective, some colour effects have universal meanings.

Colours in the red area of the color spectrum are known as warm colours and include red, orange, and yellow. These warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colours on the blue side of the spectrum are known as cool colours and include blue, purple, and green. These colours are often described as calm, but can also call to mind feelings of sadness or indifference.

Symbolic meanings that are often associated with different colours:

Red: Passion, excitement, love
Pink: Soft, reserved, earthy
Purple: Mysterious, noble, glamorous
Blue: Wisdom, hope, reason, peace
Green: Nature, growth, freshness
Yellow: Hope, joy, danger
Orange: Warmth, kindness, joy
White: Truth, indifference
Black: Noble, mysterious, cold